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Why Aren’t More Senior Marketers Embracing Google Plus?
Remember in high school how there were the cool kids and the geeks? And that many of the geeks secretly wanted to hang out with the cool kids? Well, I think of this whenever I’m asked whether or not...
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5 Ways Social Media Insights Can Influence Your B2B Marketing
You meet new people all the time. At work, at your kid’s school, at Starbucks while waiting for your morning latte… and maybe it’s someone you’ve seen before, but once you’ve had a conversation you’ll...
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5 Reasons Why Social Media Is NOT Helping Your Content Marketing Results
So here’s a question for you. How can B2B marketers be so gung-ho about content marketing, but still seem so lukewarm on social media? Isn’t social media the “marketing” in content marketing? Or is...
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B2B Marketers: Ready To Identify And Mobilize Your Brand Advocates?
Every company has brand advocates, even those that sell to other businesses. Yes, I know. You think it’s just consumer brands such as Apple, Harley Davidson, Starbucks, and Trader Joe’s that have...
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What Drives Social Influence? Insights From Recruiting Circles
Marketers change jobs a lot. So every few months I hear from someone who’s job hunting again. Typically, we get together to grab coffee and chat about their situation. And at some point, they ask,...
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B2B Marketing on Twitter: Turn Listening Into Social Insights and Influence
I was at dinner the other night with a group of B2B marketers (sounds fun, I know). And guess what we talked about? Well, in-between discussing food delivery startups and ride sharing services, it was...
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Is Employee Advocacy the Next Big Thing for Marketers?
It started with a simple question: “What’s the next big thing marketers need to focus on?” I asked Mike Edelhart who runs the Pivot conference — a conference for senior marketers on the leading edge...
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11 Ways to Boost Traffic to Your Company Blog
It’s official. I no longer need to explain to B2B marketers why a blog is an absolute must have. If you’re a B2B marketer then chances are good you can already recite the many reasons why a blog makes...
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4 Key Social Insights On How CFOs Use Twitter
These days everyone is on social media … everyone that is but CFOs and other finance types, right? Not true at all. Finance professionals read blogs like this one, have LinkedIn accounts, share photos...
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How To Transform Social ROI From Myth Into Reality
Here’s a question I still get way too often: “What’s the ROI of social media?” It’s usually a B2B marketer that’s doing the asking, someone seemingly resigned to spending valuable time and resources...
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Why Mid-Size Marketers Still Have Big Challenges Ahead [New Report]
Sure we’re all busy professionals, but as a marketer you probably think you’re extra busy, right? Not only do you deal with the usual marketing responsibilities, but also the growing list of social...
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5 Types of Influencers B2B Marketers Need to Engage Now
You’ve seen the stats: 60 to 80 percent of the buying process is done before anyone wants to chat with your chomping-at-the-bit sales reps. To make matters worse, more people than ever are now...
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How to Set Social Media Marketing Goals
I have a lot of conversations with B2B marketers. And you know what? They’re all struggling to figure out what the right goals are for social media. I’m not saying they don’t know what they hope to...
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5 Steps to Doing Social Listening the Right Way
Have you heard the old adage: “You’ve got two ears and only one mouth”? It means you should listen twice as much as you talk. This is especially true if you want to understand what your target...
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Shift Your Thinking About Content Marketing
For B2B marketers, there’s no question that content marketing is a key initiative. And these days, it seems everyone is sharing his or her content marketing best practices, promising marketers that if...
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Should You Use LinkedIn to Build a Network or an Audience?
I’m not sure how to use LinkedIn anymore. I’m on LinkedIn all the time as a social marketer, and over the last year or so I’ve noticed some big changes to two basic aspects of how I think about...
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What’s Your Competition Up to On Social Media
I like to win. These days, I think a lot about winning because the end of the quarter is fast approaching. And one of the ways my performance is going to be measured will be against social media...
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Marketing Challenge: Social Recommendations or Content Marketing?
Why aren’t B2B marketers doing more to generate recommendations for their brands? I mean every B2B marketer (or head of sales, for that matter) understands how important positive word of mouth and...
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7 Ways B2B Marketers Can Build a Rock Star Audience on Twitter
What’s the difference between a musician and a rock star? Sure, rock stars have flashier clothes and maybe a few (hundred) extra groupies. But it’s really about audience, isn’t it? Rock stars have a...
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5 Ways B2B Companies Can Get Smarter About Social Media
Some people believe we only use 10% of our brain’s capacity. Whether we actually do (or not) is beside the point. It’s a good analogy for how B2B companies are using social media – merely scratching...
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B2B Marketers: Think More Like Brand Marketers
You’d think there would’ve been more people like me at the Brand Innovators “mega-trends” in digital marketing conference. In fairness, the event was targeted at top digital marketers who work at...
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8 Ways To Make Your Customers Look Awesome On Social Media
How do you feel about your customers? Go ahead and be honest. Are they a “necessary evil” or you “like them as long as they don’t complain” or maybe you truly believe “they’re the reason I love what I...
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True or False: Social Media Marketing Works
As someone who earns a living helping B2B marketers make social media work, I was surprised by a recent claim from Forrester Research. Marketers use social networks like Facebook and Twitter to engage...
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6 Ways B2B Marketers Fail at Social Media Marketing
You’re a smart marketer, so you get the importance of social media. You understand that target buyers are tapping into social to determine which solutions and vendors to consider. You’ve probably set...
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What Social Insights About CIOs Mean for Marketers [Research]
Ever since Gartner predicted that CMOs would be spending more on technology than the IT department, we’ve been hearing all about the chief marketer’s growing influence. And with the explosion in...
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